120034: Introductory Business Chinese
Case ID:
TEC2012-0034
Web Published:
7/21/2014
Description:
Introductory Business Chinese is intended mainly for
use by those who have little or no knowledge of the Chinese language but who,
for any number of different reasons, wish to learn more about business and
economics in the Chinese environment. The primary intended audiences are (1)
business professionals who deal with Chinese people and Chinese companies and
(2) those studying Chinese, and/or business, engineering, or other professions
who wish to gain knowledge about "doing business in China."
Through
diligent work with this program learners should be able to acquire:
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Basic "survival skills" in the Chinese language.
- Basic information
important to understanding the world of Chinese business and economics.
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Basic information relevant to improving intercultural communication skills in
the Chinese business environment.
The program provides an array of fun
and interesting interactive activities to support the acquisition of these
skills and this body of information. The activities have been designed based on
the most recent scholarship in computer assisted learning.
Learn more and purchase the software at http://clear.msu.edu.
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For Information, Contact:
Kari Haldenwanger
Technology Manager
Michigan State University - Test
517-884-0285
khalden@msu.edu